STEP

Innovation Lab

CREA-CROSS-2024-INNOVLAB

Objective:

The objectives of the Creative Innovation Lab are to encourage cooperation between the audiovisual sector and other CCSs to accompany their environmental transition and/or to improve their competitiveness and/or the circulation, visibility, discoverability, availability, diversity, and the audience of European content across borders. The support also aims to enable the European audiovisual sector and other CCSs to better adapt to the opportunities offered by the development of Artificial Intelligence and Virtual Worlds.


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